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Target 100 to 1M Home & Business Addresses
Addressable Geofencing can be deployed as a standalone tactic or used to enhance the performance of addressable TV, direct mail, and other household-level marketing campaigns. By extending reach, increasing frequency, and enabling foot traffic attribution through conversion zone tracking, it helps drive stronger, more measurable results.
How Does Addressable Geofencing Work
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Use your own address list or partner with our team to build a customized address list based on demographic and psychographic insights.
Addresses are matched against plat line data to identify the exact physical location, size, and shape of each individual property.
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Each matched address is then individually geo-fenced, enabling the collection and targeting of users specific to that precise location. If desired, desktop, laptop, and OTT/CTV devices can also be targeted through our cross-device graph.
Highly Precise
Targeting is based on plat line data derived from property tax records and public land survey information, ensuring maximum address-level accuracy.
Foot Traffic Attribution
Conversion Zones can be leveraged with addressable geofencing campaigns to measure lift in foot traffic to advertiser locations.
Highly Scalable
Reach up to 1 million physical addresses per campaign.
Granular Reporting
Analyze and break down campaign performance at the ZIP+4 level.
Expanded Reach
Delivers improved reach compared to IP-based solutions, which are increasingly limited due to IP address truncation in programmatic advertising.
Audience Creation
Build highly granular audiences from CRM systems and other offline data sources.