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OTT (over-the-top) advertising allows marketers and brands to directly reach viewers over the internet through streaming video services or devices such as smartphones, laptops, and connected TV (CTV) devices.
Where are OTT Ads Displayed?
OTT content delivery takes place on any device that streams video over the internet.
Streaming Devices
(Roku, Amazon Fire TV, Apple TV)
Mobile Devices
Computer & Laptops
Smart TVs / Connected TVs
Gaming Consoles
Key Benefits of Connected TV/OTT Advertising
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Target with unmatched precision and scale: Reach specific physical addresses using GPS data to deliver highly accurate OTT/CTV advertising at scale.
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Digital-level precision for OTT advertising: Apply the power of digital targeting to OTT by reaching users based on keywords, contextual signals, and online behaviors.
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Advanced audience targeting: Leverage a wide range of demographic variables to build and reach your ideal audience.
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Exceptional viewability: Achieve up to 96% commercial view rates on Connected TV devices.
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Highly engaged audiences: Connected TV viewers are more attentive and engaged with content compared to traditional viewing environments.
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Measure real-world impact: Track foot traffic attribution to your retail or brick-and-mortar locations.